More Coachella envy here for you guys, but this time with a cause. All these photos are by H&M, who were at Coachella with their Kiss for a Cause scheme. Here’s how it works – even if you didn’t make it to Coachella, just tag your Instagram images with #KissforaCause and you’ll donate $1 to Fashion Against AIDS. Your image will also appear at H&M’s Instagram here. So get kissing people! Not only will it make you happy, it will go towards fighting AIDS. Like the TOMS sunglasses project I featured a few weeks back, I think it’s great when fashion uses its huge influence to give something back to the wider community, especially in the case of AIDS, where around 2 million people die a year from the disease. If you don’t have Instagram, you can also participate in Fashion Against AIDS but buying items from H&M’s special range – they’ll donate 25% of the purchase price to the disease’s prevention.
Are you gonna get your kiss on for H&M’s #KissforaCause?