Being a bit of a science-fiction nerd, I love hearing about new fashion and beauty products that are pushing technological boundaries and revolutionising the way we wear clothes and cosmetics, so I was excited to find out more about Wrangler’s innovative Denim Spa collection when they invited me along to a press preview. I won’t go into the technology behind it (it’s some snazzy material science stuff involving micro-particles), but basically the Denim Spa range are jeans that moisturise your legs as you wear them. How cool is that?! Wrangler wanted to make wearing denim more pleasurable for women, and encourage us to get more use from their jeans by giving us a reason to wear jeans more often.
SS13 has three ‘flavours’ to choose from – Aloe Vera, which comes in a light denim wash (I’ve got a pair of these and wow do they smell good!), Olive Extract in a mid denim wash, and Smooth Legs, a cellulite busting formula in a dark denim wash. I love the idea behind these jeans, as often when I get dressed I steer clear of jeans because I’ve just had a shower and put on moisturiser, so I don’t want to feel all sticky. I have been wearing my Denim Spa jeans for a few days now and it’s amazing how sleek and soft my legs feel at the end of the day, and the fact that the jeans are so comfy is a huge bonus.
The jeans are priced at £85 a pair and are available on New Look from the 1st Feb (initial sales sold out on ASOS). Do you think you’ll try a pair? If you’ve already got some, how are you finding them? Let me know what you think in the comments below! x