Forever 21 | Declare Your Style Campaign | 1

1st August, 2013

UK fashion bloggers

BACK TO SCHOOL

I’ve been hinting on Twitter about a super secret project we’ve worked on with one very big brand. Well the time has come! We’re finally able to announce all the details! As you might have guessed from the post title, the brand we’ve been working with is Forever 21. They’re one of my go-brands for super affordable clothing, specialising in basics and twists on classic pieces, and for the back to school months they’ve got a really handy new initiative.

For three weeks in August and September, Forever 21 will offer a bundle of items each week called Threebies to buy from their stores. These bundles have a few special outfit items that hit key AW trends, allowing you to get the look for less – you won’t believe the prices. This week’s look launches in UK stores on the 30th August, so there’s a little while until you’ll be able to get a hold of these items, but make sure you add the date to your calendars. Read on to see how we got involved …

Folded collar shirt ASOSLeggings and heels outfitLeather bomber jacket Forever 21Fashion photography blogsAnkle strap heels Forever 21Geek glasses high streetFall outfits styleAnkle strap high heels Natasha UK fashion blogger Girl in the Lens

 jacket, leggings, shoes, glasses: c/o Forever 21

To celebrate the launch of their Threebies, Forever 21 asked a few top international bloggers from the US, Canada, Japan, France, Mexico and China – and of course the UK, which we’re representing! – to take part in the Declare Your Style Campaign. Each blogger was sent the Threebies to style up in their own way . Then, every week, our looks will be hosted on the Forever 21 Facebook page for fans to vote on. At the end of the three weeks, whichever blogger has the most amount of votes will win a donation to their chosen local charity to the sum of a phenomenal 10,000 US dollars! $10,000! I can’t get over that.

All charities involved will get a smaller donation, but it would mean so much to me to be able to give London-based charity Kids Company the full $10,000. Kids Company offers practical, emotional and educational support to vulnerable inner-city children, supporting 18,000 children across London, including the most deprived and at risk whose parents are unable to care for them due to their own practical and emotional challenges. If you’d like to help me give Kids Company the donation they deserve, head on over to Forever 21’s Facebook page now and vote for my look!

You can read an interview with me and the other bloggers on the Forever 21 blog. I discuss my worst school fashion moment, what a typical day in my life is like, and which is my favourite school movie! And if you want a naughty sneak peek of the outfits to come over the three Threebie weeks, check out the the video below …

P.S. You might have noticed that these photos are a bit different to our usual ones. That’s because Callum was away in New York when we needed this set of photos shot, so I worked instead with lovely photographer couple Lucy and Nate from We Resolve. These young newlyweds were a delight to shoot with, and I’m so pleased with the pictures. Oxford was such a great backdrop for a back-to-school themed shoot! It’s always nice to have a bit of a change now and then, but Lucy was sure to mimic Callum’s style as we needed the photos to fit in with the rest of the blog, and then Callum finished them off with a bit of editing.

Lucy and Nate work mainly as wedding photographers, but if you’ve got any event you need shooting, do get in touch with them! They’re such a pleasure to work with. You can find them on their website or Facebook page. x

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    Category: Outfits
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