Outfits | London City Style Guide for Marc Cain

Girl in the Lens


This summer I visited Berlin with German powerhouse Marc Cain, a household brand over there that combine wearable style with the highest quality materials and on-trend designs. Even though I was only there one night I fell head over heels for Berlin. It’s such a cool city, with a quirkiness and vibrant, urban feel to it – something which is definitely reflected in its diverse fashion street style. Now I’m back in London, Marc Cain asked me a few questions about this beautiful city of ours and how my own style has been inspired by it, as well as my thoughts on blogging and life …

Girl in the LensGirl in the LensGirl in the LensLondon Southbank EmbankmentKate Spade watchFashion blogger street styleGirl in the Lens

jumper and scarf: c/o Marc Cain | jeans: ASOS \ heels: New Look | bag: Primark | watch: c/o Kate Spade

What is your typical look in your hometown?

I always feel like the London girl is a mix of preppy and cool. She loves her skinny jeans and leather jackets, and isn’t afraid to go for more boyish styles. At the same time, feminine shoes and accessories are a staple in her wardrobe. London style is definitely paired back – we love our basics! Think Alexa Chung and Kate Moss for the iconic London style.

How do you think your nationality comes across in your styling?

Whether I’m dressing for a chilled weekend or for a big night out, my outfits always have a causal feel to them. A Brit girl can be wearing the most gorgeous, elegant dress and heels, but she’ll have left her hair messy and her make up relaxed. There’s always something a little ‘undone’ about my style.

Which styles of the Marc Cain Fall/Winter Collections do you think could become bestsellers in your hometown? Why?

Every single one of your coats! Whenever I’m wearing one of my Marc Cain coats someone will ask me where it’s from. My favourite is this nude faux fur style – it’s so snug, and works equally well thrown over ripped jeans and boots in the day and a party dress and heels at night. I could also see this black neoprene coat selling out – it’s so sleek and a modern take on the (very British!) trench. But the piece that’s next on my to-buy list is this amazing blush knit – such a versatile design that’ll take me through winter to summer.

What is a good place to watch people and get inspired by them in your hometown?

Brick Lane and Shoreditch in general are great for people-watching! It’s an area with such an eclectic style, and I love to see how colourful and creative people are there with their style. Plus it’s great for doing a bit of shopping too once you’re feeling inspired!

What music are you listening to when you are getting styled?

I’ve got a pretty broad taste in music and tend to listen to something that suits my particular mood, though I’ll usually go for something upbeat in the mornings to get me excited about the day. At the moment I’m loving Kygo’s house remixes.

What is your favourite hotel, bar and restaurant in your city which you can recommend to our Marc Cain fans?

I recently posted about Citizen M in Bankside – it’s just such a cool space and a hotel that manages to combine affordability with luxury and unique design. Bar-wise I love places like Cafe Kaizen and the bar at South Place Hotel, where you can get a great drink and sit and chat with friends for hours. There are too many amazing restaurants in London to count, and I love that you can head down any side street and find some cool little independent place to try. Somewhere I’m recommending to everyone at the moment is Roti King in Euston – having lived in Malaysia, I come here for the teh tarik, roti canai and laksa when I’m feeling homesick!

Can shopping buy happiness?

No. But it can help lift your mood when you’re down, and when you’re wearing a good outfit you feel totally comfortable and confident in it’s definitely an amazing feeling.

What is a current trend you would like to have banned?

I’m really not into all the glittery pieces. It’s just a bit too over the top for me, and I’ve never worked out how to wear sequins without catching them on things and making them fall off! Maybe I’m just too clumsy for glitter!

What is the least known place in your hometown you love the most?

Whenever I have an hour or two to myself in between meetings I’ll hole up in a bookshop somewhere. Daunt Books has an absolutely beautiful interior, and the new Foyles on Charing Cross Road is full of seats and hidden corners you can hide away with a good book.

Has your life changed since you are a blogger? If yes, what has changed?

It’s changed so much! I never imagined blogging would become such a huge part of my life – I can’t imagine what I’d do without it! I now spend my time between blogging and writing. Blogging has led to so many wonderful opportunities, whether it’s travelling across the world with a brand, styling a photoshoot for a magazine, or simply getting amazing clothes delivered to me every day. But for me, blogging is more than these perks. As great as they are, the true enjoyment of blogging comes from creating beautiful content for our readers with my boyfriend Callum (he does all our gorgeous photography!) and pushing ourselves to dream bigger and better.

What was the funniest comment on your blog?

I’ve had a few weird, personal ones that I’ve had to delete! Mostly men, and strangely it’s almost always a comment about my legs/feet ..!

What is your motto in life?

Work hard, live hard. I don’t mean hard as in drive yourself completely crazy working all hours of the week and never let yourself stop for breath (though I’m totally guilty of doing this myself), but as in just really put your all into every little thing you do. Life is short and unknown, so make sure you’re spending it chasing your dreams and always trying to be the best version of yourself 🙂 x

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