M&S always have the most beautiful press days, but I have to be honest – I’m not always too impressed with the collections on show. I already adore M&S lingerie – more on that later – but it’s their clothes and accessories that I’ve never really taken to. However, after seeing the things on offer for SS13, I’m very impressed. All the key trends I saw at other press days were hit – neo-tribalism, monochrome, updated heritage fabrics, feminine textures – and with a little more modern finishes than I usually see in M&S, and they had some gorgeous colours I didn’t see at other press days. I particularly loved the quality and range of fabrics they used. There was also that ‘mum and daughter collection’ vibe that I talked about at the L. K. Bennett SS13 blogger preview, where one piece would be styled very differently by a mum and her daughter, but both would see it in the shops and want to buy it.
Out of everything though, my favourite things at the press day were in the lingerie section. M&S showcased some amazing new technologies I haven’t seen anywhere else before, including a breathable sports bra with a seamless push up to give you more confidence in the gym, and a bra that provides uplift without having any under-wire, and I can’t wait to get some for myself. Bring on SS13!