As we all know, military and menswear are big trends for the upcoming AW season, and AllSaints are the perfect brand to find key pieces to hit these styles. They’re already renowned for their masculine silhouettes, with oversized knitwear, leather coats and tailored trousers that manage to strike the balance between tom-boy and sexy, and add to this their military influences (their leather boots are the best on the high-street) and we’ve got the ultimate brand for AW12.
I’m also really liking their new campaign video. Directed by AllSaints Chief Creative Officer Wil Beedle, photographed by Aitken Jolly and shot by Tom Beard, it has a really cool range of cast coming together (ballerinas, artists, musicians and poets anyone?) to celebrate the creativity and innovation of the new collection. It’s fun to see a brand doing something a little different, and I like the link between the creatives in the video and the clothes they’re wearing.
PS. I’m gutted that I missed last night’s Vogue Fashion Night Out party at AllSaints on Regent Street – everyone’s told me it was a great success and a really fun event, with a live DJ, drinks and of course the chance to nab the newest pieces to hit the stores. I’ve had my eye on the Daminis High Tops since they came out – guess I’ll have to get them another time.